PROVISIONAL PROGRAM

 

 

TIME TOPIC
DAY 1. 22.08.2016 08:30 – 9:00 AM Day one of the Workshop
    ·         Registration of participants

·         Introductions

  09:00 – 9:30 AM Official opening by the host by

 

    ·         UCC Rep

·         Festival Rep

 

Segment 1 9:30 – 10: 30AM General Overview of Film Marketing, Principles and its Development
    ·         Marketing

·         Selling and Sales Management

·         Advertising

·         Public Relations

·         Branding

·         Niche Marketing

  10:30 –  11:00 AM Tea Break
Segment 2. 11:00 – 12:45 ·         Part 1: Development:
    Film Development is one of the least understood and least prepared for phases of a film’s cycle in Kenya. It is the foundation on which your film will stand or fail for the rest of its phases. Understanding this, filmmakers ought to ensure that each aspect of their film’s development is just as perfectly planned, budgeted and sufficiently funded as its production. As an all rounded Producer, you must be fully funded and prepared to get the film from option of material to fully funded and ready to start pre-production.

 

  12:45 – 13:45 PM Lunch Break
Segment 3. 14: 00 – 15:30PM
  • Part 2: The Pitch:
    Pitching is an important step in getting a film financed, produced and distributed. Consider addressing 3 pitch audiences and be prepared to respond to each of their different expectations and needs; the financedistributors or and International Sales Agents and the consumer of your product.

 

  15:30 – 16:00PM
  • Tea Break
  16:00 -16:30 PM Q&A – Close for the Day
     
DAY 2: 23.08.2016

Segment 4.

09:00 – 10:30AM
  • Part 3: Film Finance / Co – Production:

 

    Financing a film can be the trickiest part of making the film. Hence until the day you are totally funded, you need to pay constant attention to detail on your potential sources and approach.

 

  10:30 -11:00 AM Tea Break
Segment 5. 11:00 – 12:30
  • Part 4: Film Production:
    At this stage, the film is now fully developed financed and you are now finally able to begin production. Production here refers to: Preproduction; preparatory measures that include opening of a production office; hire all crew; engage a locations scouts, secure the locations, rentals for camera and lighting packages; prepare shooting schedules among others.

 

  12:30 – 13:00 PM Discussions
  13:00 – 14:00 PM Lunch Break
Segment 6. 14:00 – 15:30 PM
  • Part 5: Film Marketing/ Partnerships:

 

    The film has been made and now you want to get it to the market. So what are the best ways to market your film? This challenge can be an uphill task to the filmmaker. It requires a lot of hard work and time, provided the filmmaker is willing to take some responsibility for developing and implementing a well-thought out marketing plan.

 

  15:30 – 16:30 Tea Break / Discussions / Close
DAY 3. 24.08.2016

Segment 7.

9:00 – 10:30
  • Part 5: Distribution:
    Rules in film distribution

Self-distribution,

Digital platforms,

Festivals,

Publicity

Co-productions

Incentives

 

  10:30 – 11:00 AM Tea Break
Segment 8. 11:00 – 12:45  Distribution Continued / Watch a typical film
     
  12:45 – 14:00 Lunch Break
     
  14:00 – 15:30  Case Study / Discussions / Q&A
     
DAY 4 25.08.2016

Segment 9.

09:00 – 10:30 Alliances and Partnerships
     
  10:30 – 11:00 Tea Break
     
  11:00 – 12:45  Closing Remarks, Comments, Certificates