<u>PROVISIONAL PROGRAM</u>
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<td width="156"><strong> </strong>

<strong> </strong></td>
<td width="144"><strong>TIME</strong></td>
<td width="420"><strong>TOPIC</strong></td>
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<td width="156"><strong>DAY 1. 22.08.2016</strong></td>
<td width="144"><strong>08:30 – 9:00 AM</strong></td>
<td width="420"><strong>Day one of the Workshop</strong></td>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">·         Registration of participants

·         Introductions</td>
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<td width="156">&nbsp;</td>
<td width="144"><strong>09:00 – 9:30 AM</strong></td>
<td width="420"><strong>Official opening by the host by </strong>

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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">·         UCC Rep

·         Festival Rep

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<td width="156"><strong>Segment 1</strong></td>
<td width="144"><strong>9:30 – 10: 30AM</strong></td>
<td width="420"><strong>General Overview of Film Marketing, Principles and its Development</strong></td>
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<td width="156">&nbsp;</td>
<td width="144"><strong> </strong></td>
<td width="420">·         Marketing

·         Selling and Sales Management

·         Advertising

·         Public Relations

·         Branding

·         Niche Marketing</td>
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<td width="156">&nbsp;</td>
<td width="144"><strong>10:30 -  11:00 AM</strong></td>
<td width="420"><strong>Tea Break</strong></td>
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<td width="156"><strong>Segment 2.</strong></td>
<td width="144"><strong>11:00 – 12:45 </strong></td>
<td width="420">·         <strong>Part 1: Development: </strong></td>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">Film Development is one of the least understood and least prepared for phases of a film’s cycle in Kenya. It is the foundation on which your film will stand or fail for the rest of its phases. Understanding this, filmmakers ought to ensure that each aspect of their film’s development is just as perfectly planned, budgeted and sufficiently funded as its production. As an all rounded Producer, you must be fully funded and prepared to get the film from option of material to fully funded and ready to start pre-production.

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<td width="156">&nbsp;</td>
<td width="144"><strong>12:45 – 13:45 PM</strong></td>
<td width="420"><strong>Lunch Break</strong></td>
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<td width="156"><strong>Segment 3.</strong></td>
<td width="144">14: 00 – 15:30PM</td>
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<ul>
 	<li><strong>Part 2: The Pitch: </strong></li>
</ul>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420"><em>Pitching</em> is an important step in getting a film financed, produced and distributed. Consider addressing 3 pitch audiences and be prepared to respond to each of their different expectations and needs; the finance<em>, </em>distributors or and International Sales Agents and the consumer of your product.

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<td width="156">&nbsp;</td>
<td width="144">15:30 – 16:00PM</td>
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<ul>
 	<li><strong>Tea Break</strong></li>
</ul>
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<td width="156">&nbsp;</td>
<td width="144">16:00 -16:30 PM</td>
<td width="420"><strong>Q&amp;A – Close for the Day</strong></td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420"><strong> </strong></td>
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<td width="156"><strong>DAY 2: 23.08.2016</strong>

<strong>Segment 4.</strong></td>
<td width="144"><strong>09:00 – 10:30AM</strong></td>
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<ul>
 	<li><strong>Part 3: Film Finance / Co – Production:</strong></li>
</ul>
<strong> </strong></td>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420"><em>Financing</em> a film can be the trickiest part of making the film. Hence until the day you are totally funded, you need to pay constant attention to detail on your potential sources and approach.

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<td width="156">&nbsp;</td>
<td width="144"><strong>10:30 -11:00 AM</strong></td>
<td width="420"><strong>Tea Break</strong></td>
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<td width="156"><strong>Segment 5.</strong></td>
<td width="144">11:00 – 12:30</td>
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<ul>
 	<li><strong>Part 4: Film Production: </strong></li>
</ul>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">At this stage<em>, t</em>he film is now fully developed financed and you are now finally able to begin production. Production here refers to: <em>Preproduction</em>; preparatory measures that include opening of a production office; hire all crew; engage a locations scouts, secure the locations, rentals for camera and lighting packages; prepare shooting schedules among others.

&nbsp;</td>
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<td width="156">&nbsp;</td>
<td width="144">12:30 – 13:00 PM</td>
<td width="420"><strong>Discussions</strong></td>
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<td width="156">&nbsp;</td>
<td width="144">13:00 – 14:00 PM</td>
<td width="420"><strong>Lunch Break</strong></td>
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<td width="156"><strong>Segment 6.</strong></td>
<td width="144">14:00 – 15:30 PM</td>
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<ul>
 	<li><strong>Part 5: Film Marketing/ Partnerships:</strong></li>
</ul>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">The film has been made and now you want to get it to the market. So what are the best ways to market your film? This challenge can be an uphill task to the filmmaker. It requires a lot of hard work and time, provided the filmmaker is willing to take some responsibility for developing and implementing a well-thought out marketing plan.

<strong> </strong></td>
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<td width="156">&nbsp;</td>
<td width="144">15:30 – 16:30</td>
<td width="420"><strong>Tea Break / Discussions / Close</strong></td>
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<td width="156"><strong>DAY 3. 24.08.2016</strong>

<strong>Segment 7.</strong></td>
<td width="144">9:00 – 10:30</td>
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<ul>
 	<li><strong>Part 5: Distribution:</strong></li>
</ul>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">Rules in film distribution

Self-distribution,

Digital platforms,

Festivals,

Publicity

Co-productions

Incentives

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<td width="156">&nbsp;</td>
<td width="144"><strong>10:30 – 11:00 AM</strong></td>
<td width="420"><strong>Tea Break</strong></td>
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<td width="156"><strong>Segment 8.</strong></td>
<td width="144"><strong>11:00 – 12:45</strong></td>
<td width="420"><strong> </strong>Distribution Continued / Watch a typical film</td>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156">&nbsp;</td>
<td width="144"><strong>12:45 – 14:00</strong></td>
<td width="420"><strong>Lunch Break</strong></td>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156">&nbsp;</td>
<td width="144"><strong>14:00 – 15:30</strong></td>
<td width="420"> Case Study / Discussions / Q&amp;A</td>
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<td width="156">&nbsp;</td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156"><strong>DAY 4 25.08.2016</strong>

<strong>Segment 9.</strong></td>
<td width="144">09:00 – 10:30</td>
<td width="420">Alliances and Partnerships</td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156"><strong> </strong></td>
<td width="144"><strong>10:30 – 11:00</strong></td>
<td width="420"><strong>Tea Break</strong></td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156"><strong> </strong></td>
<td width="144"><strong>11:00 – 12:45</strong></td>
<td width="420"><strong> Closing Remarks, Comments, Certificates </strong></td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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<td width="156"><strong> </strong></td>
<td width="144">&nbsp;</td>
<td width="420">&nbsp;</td>
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